The Name "CafeMocha"
Published ByRajat Bhageria
InstitutionUniversity of Pennsylvania
Publish DateJul 14,2014 at 9:47 PM
How exactly did CafeMocha get it's name?And how is CafeMocha so similar to it's sister site, Flickr?
I was just reading Stewart Butterfield and Caterina Fake’s story on the founding of Flickr (after all, CafeMocha is basically the creative writing version of Flickr) when I saw that they wanted to name their photo-sharing website Flicker. “And we’re like, “flicker!” We tried to get “flicker” with an e, but the guy who had the Web domain wasn’t willing to give it up” said Fake (View the Rest of the Butterfield and Fake interview on the founding of Flickr on inc).
And here’s the funny part: I initially wanted to name CafeMocha, CafeLatte after a painting of a Parisan cafe selling Cafe Latte in my kitchen, but Cafe Latte wasn’t avaliable. And so I checked CafeMocha and it was avaliable! So just like Flickr was initially going to be Flicker, so too was CafeMocha initially going to be CafeLatte.
And the name CafeMocha really does stick well: during the enlightenment period of European history, thinkers such as Thomas Hobbes, Immanuel Kant, and John Locke used to meet up in cafés to discuss secular ideas—ideas that the church would most probably excommunicate and maybe even exile them for discussing. In the secrecy of cafés, enlightened thinkers were able to write books and spread their creative ideas.
I used the principle that a café was used to discuss, publish, and share innovative ideas to derive the “Café” part of CafeMocha’s name.
And a “mocha” beverage is a combination of items—specifically espresso, hot milk, and chocolate. And just as mocha is comprised of a variety of items, so too is CafeMocha’s website comprised of various stories—specifically poetry, research, fiction stories, and essays.
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